Are you aware that 72.4% of customers are more likely to buy a product if its information was in their native language?

What’s more surprising? More than half the customers think this information being in their own language is more important than the price of a product.

In a globalized economy with the number of competitors on the rise, this is a rich opportunity for obtaining and retaining new customers. But would you really need to translate your copy to have access to these different markets?

Yes. Entering a foreign market is already a challenge, one more barrier to entry will make it taxing to expand your business. 

What are the benefits of translating your copy? Here are three that should change your mind on the usefulness of translations!

Translate without Borders

The spread of knowledge, new information, and ideas across the world can only be achieved through translating content from one language to another.

Effectively communicating with and understanding a different culture you’d want to operate in can only happen through speaking the language of the consumer. Content translation is a helpful tool to go into local markets successfully, making you evolve from your stagnant, probably oversaturated market back home.

A difference in culture, social hierarchies, and values should drive you towards changing the way you talk to your audience!

Boost Traffic & Revenue

By translating your copy on your website and your social media platforms, you increase your digital footprint on the internet. This means you have more opportunities to reach a wider audience without having to double the amount of content you’re generating.

Also, as we already pointed out, SEO-friendly content is the way to go to reach and make an impression on your target audience. What if you could uncover new keywords to use, without diving even deeper into your SEO keyword research?

This is possible thanks to translation services that help you discover SEO keywords in your customers’ preferred language. 

Better Your Customer Experience

International clients don’t respond to the same strategy you’re already using on your domestic clients. They have a preferred language (most probably their native one), and they would much rather be spoken to in that language. Additionally, each country has different perspectives on your business decisions.

That is why translating your copy and switching languages can better your growing business ventures: they give you much-needed cultural sensitivity, and builds customer loyalty in foreign countries. Understanding their perspectives will help you improve your ability to cater to their needs. 

It all culminates in how prepared you want to be while engaging with new customers, and if you want to catch up to the already up and running business global network.

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Want to get professional translation services?

Wright agency is a growing leading company for Copywriting and Translation!

Check out our website https://wright-me.com/ for more details about our services! If you find this content useful, you’ll love our Instagram account @wright.agency where we will be sharing tips, advice, and much more!