As trends come and go or change into best practices in today’s digital landscape, you must stay updated on your content marketing strategies. What are our go-to content marketing strategies for 2023?

When it comes to attracting and converting clients, content is timeless. According to Hubspot, 90% of marketers say they invest in content marketing and intend to continue doing so.

Content marketing and content development have grown in importance as a business essential across all industries in recent years. Depending on your organization’s goals, you can reinvent your content marketing approach by leveraging many emerging and current content marketing trends. Content marketing is one of the most effective tactics for increasing site traffic, generating more qualified leads, and increasing conversions. When done correctly, content marketing is an effective and cost-effective means to reach the desired audience with the information they require.

Why? Because it helps you to:

• Reach your target demographic
• Draw more leads for your company
• Create ties between your customers and your company
• Demonstrate how your products and services answer their problems
• Increase your content’s impact and raise conversions
• Increase brand visibility, sales, engagement, and loyalty 
• Make your brand a part of a community.

It’s not just about the formats you should use to engage your audience (long and short-form) or TikTok’s emergence as an effective marketing platform, but also an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block, especially if you’re a busy content marketer writing a lot of copy.

Wright Agency will help you break down the significant trends to look for in 2023 in this blog, so you can stay ahead of the curve.

Artificial Intelligence (AI)

For many years, artificial intelligence (AI) and copywriting have been related. However, as customer desire for personalization grows, AI will play a larger role in content development than ever before 2023. Artificial intelligence (AI) may generate content or complement existing content, allowing marketers to produce more content in less time. 

AI isn’t capable of writing all your unique content, but it may undoubtedly assist content creators in producing more content in less time. Although it may be able to generate some of the first couple of sections or assist you in finishing one, a human copywriter is still prominent. Wright Agency helps provides you with content creation and copywriting services to leverage your online presence and better reach your target audience.

Short-form video

Videos have been praised as the most important content for marketers to acquire momentum across channels, particularly social media. Every week, the average user consumes 19 hours of video content. Due to customers’ decreased attention span, TikTok, Instagram Reels, and YouTube Shorts have become some of the most popular media for marketers. Short-form videos can also help your brand. You can create more content in less time, and viewers are more likely to engage with a shorter, to-the-point video.

So, what should you do? (1) Keep it short- between 15 and 30 seconds; (2) Add a surprise twist at the end of your film, such as a reveal or metamorphosis; and (3) include creative captions with enticing hooks.

Humanization

Humanizing your content and having a holistic approach are crucial factors to bear in mind as the world advances more and more into the digital arena. As a result, it’s more critical than ever to examine your customer journey, discover drop-off spots, and reconsider your engagement strategies. Interactivity is an important piece of this puzzle, and it is entering a golden age. It is not only more enjoyable for the reader, but it also keeps them engaged with your information for a longer period of time rather than jumping off to another site. 

One type of interactive material can be found on social media: quizzes and polls are incredibly popular and, as an added benefit, provide you with some rapid information about your customers.

Story Telling

Indeed, creating content is always about the customer. That is why understanding who they are, what they require, and developing empathy should be part of your tale. Examine the things that make someone click, such as their job, lifestyle, hobbies, and interests. You have several options for getting to know your customers. 

Begin by doing continual, in-depth stats and surveys. Second, create systems to ensure consistent communication between content marketing and your interactive platforms. Finally, look at user analytics, hot themes, industry resources, and keyword data. Also, when developing personas, emphasize explaining the pain areas and intricacies of their purchasing behaviors, as well as how they may affect your ideal consumer.

Use these trends to develop content ideas, strategize, and optimize your content marketing to reach the appropriate people through the right channels. Experiment, be innovative, and be fearless in 2023 to boost your content marketing.

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