Despite the rumors that AI may take over several jobs, including copywriting, we’re not sure if it can generate good copy that converts sales. Here are 4 tools every copywriter should use to create a valuable, error-free copy.
Assuming you’re someone who’s just getting introduced to copywriting, it’s essential you know what copy is and who copywriters are. Take a quick look at any social media platform, flip the pages in a magazine, or look up any blog or website on your search engine. Everything you’re reading or listening to is “copy”. Who writes this copy? Copywriters.
Copywriting is one of the essential ingredients of marketing and advertising. Marketers use copywriting to induce people to take action. The words used are meant to SELL. So, as part of their tasks, digital marketers and to ensure the success of their content marketing campaigns, has to use persuasive writing to drive conversions. This task requires a lot of research to understand the target audience, the competition, and the market. Copywriting demands time, creativity, drafting, editing, and sometimes rewriting everything from scratch. So, if you’re a business owner, the best thing you can do is hire a professional copywriter.
A professional copywriter is an essential part of your content marketing strategy and business growth. And even if you have the most amazing design, it will not have a sound impact without quality content.
An experienced copywriter can:
- Create content for your niche without necessarily having prior experience within it. They take research seriously.
- Translate the image you have in your mind to your target through powerful yet simple words.
- Encourage your target to take action by using the right tone of communication.
- Help you save time to focus on other important tasks. We all need that!
Let’s flip the game. If you’re planning to start copywriting or you currently have this job position, it’s important to keep this checklist on your desk before publishing any copy.
Make sure your copy:
- Includes attractive headlines that make readers want to read more.
- Is straight to the point without excessive phrases.
- Doesn’t sound like an ad, yet, it’s valuable.
- Speaks to the reader in human terms.
- Free of grammatical mistakes.
As copywriters, we know how challenging this job can be, but we’re also here to let you know that it’s not as hard as you imagine. You don’t need a degree in English literature or any fancy certification to be a copywriter. You need skills that could be learned and improved through practice, practice, and more practice, and besides these skills, you need tools that can make your work much easier. Wright Agency will share with you 4 tools that every copywriter (including us) should use.
Grammarly
You probably saw this coming, but Grammarly is more than just a tool. It’s our best friend! No copy is ever written without its help because writing correctly is always the most important aspect of any copywriting project. What does Grammarly do? After you download Grammarly, you’ll be able to see clearly all your grammatical, spelling, vocabulary, readability, and conciseness errors, if any. Grammarly is like you’re English teacher from 6th grade, underlining all your mistakes. However, Grammarly is better than your English teacher in two ways. It suggests corrections for the mistakes that you can accept in one click, AND it won’t request a meeting with your parents to discuss your academic performance in English. It’s crucial to ensure your copy is free of grammatical errors because this can risk your work’s professionality and make you lose current or potential clients. Once installed, Grammarly evaluates your content automatically, and it can also check for plagiarism which helps you avoid duplications.
Now that you think your copy will forever be error-free with this tool, we’re sorry to let you down with our answer. You still have to proofread your work because there is a slight percentage of errors in detecting mistakes, and that’s totally normal. You can download Grammarly for FREE or upgrade to their premium subscription starting at $29.95/month.
On a side note, you don’t have to feel bad or undermine your skills if you make grammatical mistakes. Even the most professional copywriters fall into them and use the help of these tools. Sometimes, minor errors may pass by without anyone noticing them because they don’t affect the reading experience. However, better safe than sorry.
Thesaurus
Fun fact: According to the Guinness Book of World Records, the word “drunk” has the most synonyms in the English language, which counts 2,241 synonyms.
How often do you find yourself stuck to detect another meaning of a certain word? We’ve got you the perfect solution. Head to Thesaurus.com and search for the synonym or the antonym of any word. This is a great tool to help you communicate effectively with the target audience by choosing the most stimulating version of words to translate the concept properly. With the right words, you can improve your headlines, grab more attention, and increase engagement. Here’s some good news; it’s completely FREE!
Sharethrough Headline Analyser
We can’t stress the importance of writing a powerful headline enough. It’s the cheese that can get the reader trapped in your copy. If your headline on anything, whether an email subject or landing page, is not attractive enough, people can simply ignore your copy and just continue scrolling. Don’t waste your hard work and great content on a weak headline. Sharethrough Headline Analyser is another tool that helps you evaluate the quality of your headlines. You can know how strong your headline is and how you can improve it. Guess what? This one is also for FREE! All it takes is copy-pasting your headline in the evaluation box on the website.
“I spend hours on headlines – days if necessary. And when I get a good headline, I know that my task is nearly finished.” – John Caples
Answer The Public
Every copywriter spends hours researching and hunting for content to include in their copy. Whether you’re searching for information about a specific product, service, or keyword, Answer The Public can be your go-to place for that. This web-based research tool reveals the most frequently asked questions typed by researchers on Google about your topic. This can help you discover the pain points of the target audience you’re trying to attract and convert into customers. In other words, this helps you give people what they’re searching for. We know what you’re wondering now. Yes! This tool is also FREE.
BONUS: Google Drive
Because copywriting requires a lot of coordination, you need a tool to help you store and organize all your documents (reports, data, ideas, resources, deliverables, invoices, etc.). Google Drive allows you to create documents and organize them in files and folders relevant to each project or client. This tool can help you omit a lot of stress and saves you a lot of time. As they say, for every minute spent on organizing, an hour is earned.
We recommend you include these tools in your writing process and recognize how they benefit the quality of your work and workflow.
Using copywriting tools will not lessen your worth as a copywriter. It’s important to leverage new tools and technology to stay ahead of the competition and provide high quality work.
Wright agency is a growing leading company for Copywriting and Translation!
Check out our website https://wright-me.com/ for more details about our services! If you find this content useful, you’ll love our Instagram account @wright.agency, where we will be sharing tips, advice, and much more!
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