AI can handle the basics, but when it comes to capturing the essence of your brand, human copywriters are the secret sauce you need. What can copywriters do and AI can’t do? 

We reached out to Chat GPT with the question, “Will AI tools replace copywriters?” and received the following response: “AI tools have the potential to assist and enhance the work of copywriters, but it is unlikely that they will completely replace them in the foreseeable future.” Curious? Give it a try yourself! Visit Chat GPT and type in this question.

Before we continue, let’s briefly clarify what AI is.

AI, or Artificial Intelligence, refers to a machine’s ability to perform cognitive functions typically associated with human minds.

For those who may not be familiar with Chat GPT, it is one of the many AI tools available today and happens to be quite popular. So, this is what AI has to say about the topic. What about you? Can AI replace copywriters or other professions, such as graphic design? (I hope your answer is a resounding NO, or else I, as a copywriter, would feel quite offended 🙁). All jokes aside here’s my take on the matter, and I can confidently say that AI tools have significantly eased the lives of copywriters. Surprised? Yes, copywriters do utilize AI tools, and there’s nothing to hide or be ashamed of. Just like accountants employ various accounting tools and software to assist them in their work, otherwise they would spend their days doing calculations on paper (quite inconvenient, wouldn’t you agree?). The same goes for graphic design, photography, and even healthcare!

In other words, technology continues to amaze us every day, providing opportunities for excellence in every profession. If you fail to take advantage of these technologies, I regret to inform you that you may fall behind and miss out on the tremendous potential for success.

AI is our friend, and here are some benefits of utilizing AI tools for copywriting:

• Accelerates the writing process, saving valuable time.
• Streamlines repetitive writing tasks like crafting product descriptions.
• Facilitates the generation of a larger volume of marketing content within a shorter timeframe.
• Assists in overcoming the common obstacle of “writer’s block,” offering support in brainstorming ideas and generating content.

These advantages of AI copywriting tools are remarkable, but they do not outweigh the downsides of relying solely on AI tools. In this blog, Wright, a professional copywriting agency, will explain the reasons behind this. We will discuss five reasons why AI alone is insufficient without the involvement of a copywriter and also provide a list of copywriting AI tools that we love using and recommend.

Before we delve into these sections, if you’re a business owner who understands the value of hiring a skilled copywriter and is searching for someone who can handle all your copywriting tasks (and more), we are just one click away from you. Book a free consultation with Wright Agency!

Why Is AI Insufficient Without the Input of a Copywriter?

Copywriters bring a unique level of creativity compared to AI 

AI can generate coherent and grammatically correct sentences, but its abilities are limited to processing and reorganizing existing data. True creativity, however, remains a realm where machines have yet to excel. Consequently, AI-powered copywriting programs fall short when it comes to creating captivating content based on new and groundbreaking information. Their capabilities are limited to researching and rephrasing content originally written by humans. AI-powered tools can create basic content that doesn’t demand original research or specialized expertise. Nevertheless, they still cannot deliver strategic, story-driven content that resonates with your brand without the valuable contribution of human writers.

AI lacks “Empathy”

While computer programs have proven to be incredibly useful, they lack the ability to feel or understand human emotions. Consequently, AI falls short when it comes to stringing words together to elicit strong emotional reactions from readers. While AI can handle template-like writing, such as product descriptions, it is human copywriters who excel at crafting copy that evokes powerful emotional responses. AI struggles to connect with audiences on a personal level, lacking the ability to use jargon, slang, or cultural references that truly resonate. By leveraging human writers who possess empathy and can create meaningful connections, you can ensure your audience feels heard, understood, and genuinely connected.

AI is not an SEO expert

Want your brand to stand out online? That’s where search engine optimization (SEO) comes in. It’s all about making your website more visible to Google so you rank higher in search results. But here’s the catch: artificial intelligence (AI) software can’t handle SEO alone. Take keyword research, for example. It’s like decoding what words people type into Google. AI isn’t equipped for this complex task. And those crucial links in your blog posts? Building them requires the SEO knowledge that AI lacks. In short, human expertise is essential for SEO success. It’s like having a seasoned detective on your team, finding the best keywords, and building valuable links. With a human touch, your website ranks higher and attracts the right audience—those genuinely interested in what you offer.

AI doesn’t fact-check

Here’s the thing: AI copywriting tools have a major limitation—they don’t fact-check. They rely solely on the research and articles produced by human writers. That means there’s a chance the content generated by these tools could be so original that it’s actually fictional. Imagine this: You’re writing an article about the benefits of a new skincare product. You input the information into an AI-powered copywriting tool, and it generates a captivating piece with extraordinary claims about overnight transformations and miraculous results. Sounds tempting, right? But here’s the catch: without fact-checking, there’s no guarantee that those claims are backed by real evidence or scientific research. Your audience could end up misled or disappointed. That’s where human writers shine. They can fact-check and ensure their content is accurate, reliable, and trustworthy. They dig deeper, verify sources, and ensure the claims align with reality. Human writers bring that extra assurance that AI simply can’t replicate. 

Manual editing is still necessary 

AI doesn’t actively edit or proofread as it generates each sentence. It simply strings together a collection of randomized words. As a result, the output can be a jumble of awkward phrases and sentences that lack smooth readability. It can give the impression that an amateur writer hastily threw words onto the page. writing and editing go hand in hand. The process is a seamless blend of crafting and refining, ensuring each word contributes to a polished and impactful piece. Introducing an AI system into the mix only adds another layer of complexity. Instead of simplifying the editing process, it creates new challenges and additional steps. When seeking copywriting services, people want more than just content generation. They expect a piece that has been thoroughly proofread, polished, and critiqued. They desire a final product that exudes professionalism and attention to detail. That’s where manual editing shines. Human editors can refine and perfect the content, ensuring it reads smoothly and flawlessly. 

AI Copywriting Tools: Our Personal Favorites

ChatGPT

ChatGPT is an advanced AI language model developed by OpenAI. It’s designed to understand and generate human-like text responses in a conversational manner. ChatGPT can be a valuable tool for generating content ideas, refining messaging, and even providing initial drafts in copywriting. By interacting with ChatGPT, copywriters can gain fresh perspectives, overcome writer’s block, and receive instant suggestions or alternative wording options. It’s like having a virtual writing companion that can assist in brainstorming, offering creative insights, and providing inspiration. Whether you need help with headline creation, product descriptions, or blog post ideas, ChatGPT can be a useful resource to enhance copywriting and unlock new possibilities.

Pricing: ChatGPT provides users with two options to choose from. There’s a free tier available and the ChatGPT Plus subscription, which costs $20 USD per month.

Copy.ai

Copy.ai is an innovative AI-powered platform specifically designed to assist with copywriting tasks. It harnesses the power of artificial intelligence to help writers generate high-quality content more efficiently. With Copy.ai, copywriters can access a range of writing tools and features that streamline the writing process. From creating engaging social media posts and catchy headlines to drafting compelling product descriptions and blog articles, Copy.ai offers a versatile toolkit. By leveraging its AI capabilities, Copy.ai provides users with quick suggestions, automates repetitive tasks, and helps in refining and optimizing copy for various platforms. 

Pricing: You can enjoy a monthly allowance of up to 2,000 words completely free of charge or opt for a subscription at $49 USD per month to unlock unlimited word usage.

QuillBot

Unlike other AI copywriters, QuillBot doesn’t generate content from scratch based on instructions. Its primary function is to rephrase existing content in fresh and creative ways. QuillBot goes beyond simple synonym replacements by offering the ability to simplify text for conciseness and clarity or expand it to include additional relevant details. Moreover, QuillBot comes equipped with unique extensions, such as an AI-powered web research tool, a citation generator, and a “co-writing” feature that helps complete sentences collaboratively.

Pricing: The free plan has word count limits for rephrasing and summarizing, while the $19.95 USD/month premium plan offers unlimited word count, advanced rephrasing modes, anti-plagiarism tools, and more.

There’s an abundance of AI copywriting tools at your disposal, so feel free to explore, experiment, and utilize these handy resources. However, it’s important to recognize that while AI is helpful, it can’t replace the expertise and creativity of human copywriters. It’s about time to make that call and bring in a skilled professional copywriter to get the job done right.

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