Regardless of the business, the About Us page is one of the first supporting pages you’ll likely make when utilizing a website builder to create your website. Here are 6 tips for creating an impressive about us page!

An ‘About Me’ page is an essential component of any website. Your ‘About Me’ page will not only assist potential customers and employers in understanding more about you and your company, but it will also help you create deep connections with your readers. When your clients believe they know you personally, you will become a much more credible brand in their eyes.

Your About Us page is an excellent spot to accomplish several goals:

• Tell the tale of your company and why you began it.
• Describe your consumers or the cause that your company supports.
• Describe your business concept or how your products are manufactured.
• Put a face to your company by presenting the founders or members of your team.
• Incorporate persuasive content that would otherwise clutter your homepage (e.g., an explanatory film, data visualizations, links to blog entries).

And, of all your websites, your about us page is one of the finest for getting your audience to know, like, and trust you enough to purchase your goods. As a result, you’re about us page is an important conversion asset that you should not consider as an afterthought, as some organizations do.

Writing some words quickly, placing them on a website, and labeling the page “about us” isn’t ideal. Your about us page should have well-thought-out information that is appropriate for your target audience.

In this post, Wright Agency will define an About Us page and show you how to make one for your website. Let’s get this party started!

And if you’re a business owner that struggles with creating web content, outsourcing is your way out of this responsibility. Hire a professional copywriter that is able to understand your buyer persona, create engaging copy, and your product/service and produce quality content. Wright is a copywriting agency that can take the hassle away from you and allow you to focus on essential business tasks. 

What is an About Us page?

An ‘About Us’ page is a place to share your company’s foundation story, as well as a sales page that answers the most common questions new consumers have about your company. An ‘About Us’ page should be a goal-oriented sales page, highlighting the most important selling features of your story and brand at the top of the page, generating a powerful first impression on curious clients. An About Us page provides internet shoppers with information about your company and its staff.

This could include:

• How did you get started with your brand?
• What distinguishes you and your brand?
• What are your company’s core principles and beliefs?
• Why should customers select you?

A great about page is authentic, friendly, and distinguished. Visitors should get a sense of what it’s like to work with you. Personal hobbies, anecdotes, and images that illustrate the unique story of your firm can be included. You can also include information about your team members and their roles.

6 tips for writing an About Us page

Tell Your Story

Telling your company’s history is a great approach to making your About page stand out. Often, stories can increase visitor interest in your brand and persuade them to continue reading. Naturally, this can lead to more conversions. First and foremost, remember to be open and honest. Your About Us page’s purpose is to market your unique story and gain visitors’ trust. Transparency is critical for gaining the trust of your visitors. You might discuss how your company got established as well as your personal background. You can even compose a mission statement to help readers comprehend your ambitions. This text will differ depending on your brand but try to be as genuine as possible.

Keep Things Simple

Avoid utilizing industry jargon and complex language on your About page. The words should jump off the page and compel your prospective consumers to act. A block of content that visitors must read six times to understand will not suffice. It is also critical to examine your target audience. New visitors will most likely desire a quick overview of your company without having to read your complete life story. Finally, analyze what readers will be looking for and create a value proposition around it. Make sure to include your contact information once you’ve described yourself and your organization.

Include a distinct value proposition.

Build your About Us page around your company’s unique selling point to draw attention to it. Focus on why you have a lenient returns policy, for example, if that is your unique selling feature. If your product’s unique selling point is that it is made from renewable materials, explain why this is significant to your business. Identifying your unique value proposition can be difficult if you do not begin your business with it in mind. Fortunately, you may consult specialists at digital marketing organizations who can assist you in defining and introducing your items to clients by emphasizing how your product is unique and why they should care about it.

Keep it updated

Share your fantastic About Us page with the rest of the world. However, don’t forget to keep it up to date. A well-written About Us page, for example, may generate confidence in ways that no other website can. However, an old, out-of-date page demonstrates negligence and, as a result, damages trust. To prevent this from happening, make it a practice to update it every 6 months or so. There are many more things you may do and experiment with, so don’t be scared to branch out. You might want to include a video or a contact form on your page. What is best for you and your brand is something only you can determine.

Use Eye-Catching Visuals

If your About Us page is visually appealing, it can interest visitors and entice them to read more. Readers may struggle to understand your tale if it is badly set up and has too much material. Consider incorporating photos into your About page because the human brain processes images faster than words. Even if someone does not read the entire page, they can understand your company by looking at the other graphic features. While it varies by industry, mobile devices currently account for more than half of all internet browsing. As a result, make sure you’re About Us page, as well as the rest of your site, is mobile-first. Then, using Google’s Mobile-Friendly test, you can determine whether a page is mobile-friendly.

Here are some other suggestions for creating an About Us page:

• Avoid the marketing hype. It is transparent to users, so save it for social media.
• Avoid making a sales pitch. If a reader lands on your About Us page, it’s likely they’re thinking about using your service or purchasing your product. They’re considering why they should pick you. As a result, don’t sell your product or service. You must be sold.
• Be inventive. Don’t make the mistake of simply creating a brief summary of your company and calling it a day. 
• Make your page stand out. It should be nearly hard for a potential customer to forget about you.

Having an ‘About Me’ page on your website is critical for your business in order to make a positive first impression and form strong bonds with your readers. An ‘About Me’ page should explain who you are, your values and ideals, how you arrived where you are, and why your product or service is important to you.

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