Do you know that 74% of online readers pay special attention to spelling and grammar mistakes in your copy?

What’s more surprising is that 59% of them won’t buy your products or services if the mistakes were obvious. That’s a lot of pressure on the copy.

But that’s the whole point of copy: to let it present your business to your audience, let them know who you are exactly and why they should engage with you. 

You might not be a copywriting professional, but we’ve put together this small guide on what to look for in copy for your business to succeed!

What are the essentials of copywriting?

Every business owner should know the basics of copywriting to make the business more visible, earn more and start performing well at its earliest stages and beyond. 

A good website copy, useful blog posts with the use of SEO fundamentals, and a solid online presence are what’s needed for your starting business!

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1. Company Website:

Your company website needs to be without a single grammatical or spelling error, this will deter away customers over something easily identified with quick proofreading.

It should be fully representative of your brand, but it should also be engaging to the customer and compelling to read. It should tell your customers exactly who you are, what you do, and how you will fix their problems. 

Try and build your narration up with a good flow of ideas, attractive headlines, and content that make sense after your third editing session. Never skip editing, most of our first drafts need improvement even if we’re professionals.

2. Search Engine Optimization: 

Search Engine Optimization (SEO) is at the core of everything we do. Your content might be revolutionary groundbreaking, but it won’t matter if no one finds it.

People rely on search engines for their answers (3.5 billion searches on Google per day), so you should take into consideration how to get your content to a high ranking on there. Researching and using the right keywords used by your audience in your copy is essential. Don’t forget to group and organize the keywords together, all while using them in your headline and URL. 

Additionally, your copy needs to answer your customers’ questions. Nothing is more frustrating to a consumer than going into a website thinking they’ve finally found a solution, only to be met with unclear advice and a call to action to buy something.

3. Content Creation & Caption Writing:

You want to create compelling content? Write with a personality in mind. 

Knowing exactly who you’re talking to is the biggest asset you will have over competitors, you’ll be speaking your customer’s language. Don’t look too far for topics, if you know who you’re targeting you’ll find it easy to come up with content for them!

Avoid cliches and sounding ‘salesy’, nothing is more aggravating than free content that sounds like a sales page.  

As for the captions, keep in mind to have a hook with a customer’s pain point or desire, something valuable to be added to the visual you’re posting, and a call to action. Remember to avoid repeating what’s in the design of your post, it makes the consumer less likely to engage with your content and read your captions in the future.

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In the long run, the copy that represents your business out there can be a great competitive advantage. With the rapid digitalization of all the business functions, keeping up with your competitors won’t ultimately be easy, but it’ll be harder for them to catch up with the quality of your copy!

Want to get professional copywriting services?

Wright agency is a growing leading company for Copywriting and Translation!

Check out our website https://wright-me.com/ for more details about our services! If you find this content useful then you’ll love our Instagram account @wright.agency where we will be sharing tips, advice, and much more!