Autoresponders is your “must-have” tool to run an email marketing campaign to sell your products/services, educate your customers about them, and more. What are email autoresponders exactly, its benefits, and how can you effectively utilize them?

Imagine having an email list of 20,000+ people signed up for your newsletter. Sounds great, right? Now imagine having to send 20,000+ personalized emails every month, week, or day. How does that make you feel? It’s 2023, and you no longer have to worry about that, thanks to email autoresponders, email marketing campaigns are much easier.

What are email autoresponders?

E-mail autoresponders are a function of e-mail software that can forward 20,000+ e-mails in just ONE click. Magic! E-mails are sent automatically to the receiver as a response to their action. For example, these actions can be sending a message or filling out a form on your website. However, this is not the only way to utilize email autoresponders, there are several simple and effective ways to use them one idea at a time or combined. Keep reading to know more.

Here’s an example from your everyday. Have you ever received a thank you email the moment you purchased a product from a specific website and wondered how quick their customer service is? It’s an email autoresponder. Have you ever received a happy birthday wish and a discount coupon from a shop you once visited in October and totally forgot about it? We guess you already know how did they know your birth date. Our personal information is almost everywhere on the internet, but you probably were asked to fill up some personal details while paying the bill. The manager didn’t memorize your birth date and remembered to send you the email first thing in the morning. Again, it’s an email autoresponder. Your birthday triggered this tool to send you an email. Other examples of emails sent using an autoresponder tool are confirmation emails, verification codes, reminder emails, password reset emails, welcome emails, and more.

Using email autoresponders enables you to pre-build a sequence of messages and schedule them at specified intervals and convert the interests of the receivers using a call-to-action button. What triggers an email autoresponder? You can define specific rules and time intervals, like a certain date, a subscriber behavior, or a transactional action. Using auto-response emails has several tangible marketing benefits for your business:

• Helps you convert website visitors into subscribers which may then be potential customers.
• It aids in building long-term relationships with your customers.
• Improves e-mail deliverability.
• Allows prompt follow-up with your customers.
• Allows tracking performance and results of your emails.
• Having continuous marketing without needing new employees.

There are so many autoresponder tools in the market. Check their features and choose what best suits you. Common examples include Sendinblue, MailerLite, Mailchimp, AWeber, and Benchmark. Using an autoresponder enables you to be always present in your target’s inbox. Gradually, your informative and guiding emails will interest them in reading the whole email, visiting your website, and eventually becoming paying customers. Autoresponders are also a great tool for selling complementary products and retaining your customers.

However, to see these benefits,  an autoresponder should be effective. Make sure to: 

• Personalize the subject line (don’t forget the heading too!) 
• Enter the proper sender id 
• Write simple and catchy newsletters 
• Highlight the values 
• Proofread your content (read our proofreading tips blog)
• Add a CTA button 
• A/B test the subject line

If this sounds like too much time and effort to you, you’re absolutely right. Wright is a copywriting agency that can take the hassle away from you and allow you to focus on essential business tasks. Hiring a professional copywriter is the most valuable gift you can give to yourself and your business. Continue reading to learn more about effectively utilizing an email autoresponder.

Decide the goal of your email autoresponder series. 

The first word that should pop up in your head the moment you decide to utilize an email autoresponder is: WHY. why do you want to send these emails? In other words, what is the PURPOSE of your autoresponder? Every series of emails has to have one, and it’s not really complicated to identify your goal. For example, you may want to sell your product/service, build a long-term relationship with your customers, etc. 

A clear goal allows you to create the right marketing strategy and write valuable content. And one of the great features of email autoresponders is that you can combine more than one goal in one email series. Here are some common goals to keep in mind while planning for your autoresponder series: 

1. Establish satisfactory customer service

An autoresponder can be a great reference for your community and can reflect how you value the customer experience and strive to make things easier for them. When you utilize an autoresponder, you guarantee that the expected information that the subscriber is looking for is found in their inbox. This could be a confirmation email for signing up for your workshop. They can add it to their calendars and get back to it for reference whenever needed.

2. Spread the news

You can add social media sharing and follow buttons in your autoresponse emails to drive receivers to share your offer and increase your reach. 

3. Show appreciation by thanking them

Although it’s obvious and essential to thank your customers for taking action, try to take advantage of this email. Let’s not make it a boring thank-you message. Instead, include valuable content for your receivers to connect with you on social media platforms. 

4. Recycle your blog posts

Don’t just send new and fresh content. Check your older blog articles and share them when they’re relevant. If necessary, revise your content to ensure it’s still up to date, and don’t forget to include a catchy subject line.

5. Let them know what to expect

No one would want their inbox to flood with emails. This can be really frustrating, especially when the content holds no value. Show your good intentions when people subscribe or download something from your website by clearly stating in your autoresponse emails how many emails they will receive monthly and what the content will be about.

Segment your contact list based on certain conditions or interests. 

There are 8 billion people worldwide, and half of this population (4.37 billion) are email users. 

You don’t want to send 4+ billion emails, do you? You want to make sure your email autoresponder is well targetted. After identifying your target, the next step is to divide them into smaller groups based on the information you receive (age, location, etc.) or their actions (past purchases, browsing behavior, etc.). This can help increase personalization and conversions from email marketing campaigns.

Map your autoresponder sequence. 

After you’ve decided the purpose of your auto-response emails and segmented your target into relevant groups, you now have to decide how many of these emails you will send, at what time you will be sending them, and the sequence of it based on your goals and marketing strategies.

NOTE: stay mindful of the number of emails to be sent. You don’t want to overwhelm people and end up losing their subscriptions.

Write effective emails

The quality of your message can highly affect the performance and effectiveness of your campaigns. Be attentive to every detail in your auto-response email. This includes every aspect of the email, starting from the subject line, email body, and how you close your message.

REMINDER: Personalized e-mails can improve open rates, click-through rates, and reply rates. A message that starts with “Hello, Sam!” or “Hello, Jasmine!” sounds much better than “Hello, Everyone!” right?

Don’t forget! Evaluate and optimize results 

How do you know your fitness and diet routine are working and getting you closer to your goals? You track the results (check your weight, your muscle mass, your sizes, your shape, etc.) and you adjust and improve your plan as needed. Why are we saying that now? Because you also need to monitor your auto-response email series results and adjust them to improve performance if required. However, the metrics here are different. You can use click-through rates, open rates, and unsubscribed count to explore how well your subscribers interact with your series of auto-response emails. 

Auto-responders are like super virtual assistants that can do the job if you only give them the right instruction. Every business needs an autoresponder, and we recommend you plan your series well before taking action, taking into consideration the steps we discussed in this blog and monitoring their performance to ensure you’re driving the best results.

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