Can I use Google translate for my professional website? How often is Google translate wrong? Will Google translate replace translators?

If you’re a business owner asking yourself if getting a translator is worth it, we’re here to shed some light on why translation tools aren’t the best fit for your business needs.

Let’s start with some numbers: recent studies have shown that the confidence in Google translates’ output when used by professionals is only 65-70% across languages. In reality, the automated translation tool translates the gist of a text correctly around 50% or less of the time in 71 languages.

If you’re using automated translation tools to speak to your foreign audience, the translation provided might confuse your clients and deter them from buying your services. It’s already hard enough to break down your well-researched audience’s objections, but doing so when your content isn’t clear enough in their language would just discourage them entirely.  

How Different are Translating Tools From a Translator?

When translating from English to other languages, Google translate doesn’t get it right at every turn. In fact, when studying and analyzing if the overall meaning holds in a different language, Google translate retained only 82.5% of the text’s meaning. But why are online translation tools not cutting it when it comes to professional business needs?

Well, because automated translation tools weren’t created to translate full complex sentences, but rather small pieces of mismatched language non-business users would need to understand in their everyday lives. They’re also based on Neural Machine Translation, which doesn’t translate texts based on their meaning, but rather how other similar sentences were translated in other bilingual texts. 

What are the Pros and Cons of Translation Tools?

Pros:

• Automated translation.
• Faster service than human translators.
• Cheaper than hiring a translator.

Cons:

• Doesn’t translate based on the context of the text.
• Follows a literal translation method that doesn’t express your own tone as a brand.
• Doesn’t use known expressions and your audience’s vocab. 
• Doesn’t understand if the whole of the translated text makes sense.

Online translation tools also failed to recognize idiomatic expressions, causing word choice errors being translated out of context and a general misunderstanding of the point of the larger text because of cultural differences. Translators, on the other hand, understand the context you’re operating from and can emulate what you mean in different languages. 

Will Automated Translation Tools Replace Translators?

Considering how likely it is for translation tools to get your content’s translation wrong while making a bunch of syntax, word choice, and lexical errors, it is more cost-effective to hire a translator than to leave it to online tools. 

It seems like the easiest, cheaper choice but it will impact the quality of your translation and experts say that online tools should be used for information purposes only. 

Are Translators Essential When Going Global?

Translators understand the content you feed them and can take into consideration the cultural element in a text in different countries. Your clients can get a feel of what you offer and what your company stands for if your content is properly translated. The European Business Review considers proper translation a way to drive sales in a global setting while entering foreign markets.

Some business owners feel like a fully-fledged translator might be too expensive, while at Wright Agency you can benefit from professional translation services without taking on the risk of an extra employee. 

Want to benefit from our translation services? We got the best translator in the copywriting business!

Wright agency is a growing leading company for Copywriting and Translation!

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