Hooking readers is similar to fishing. The only difference is that fish feels pain while readers feel pleasure. So, how to make your blog a pleasurable one to read and your readers hungry for more?  

Since you have already started reading our blog, our headline was strong enough to attract your attention. That’s one point for us! How about we play this game: the more we can keep you hooked on this blog, the more points we can collect. We promise this one is a win-win game. 

Whether you’re blogging for your own business or you’re a copywriter who writes blogs for other businesses, you need to know that a blog is not any text published online. A business blog, just like email marketing, is another marketing channel that can bring your business more online visibility as part of your business marketing tactic. It’s that blogging helps you drive more traffic to your website, but this is only half of the battle. You want to hook in readers in order to grow your blog. 

You want them to keep reading until the very end, where you try to convert them if this is one of your goals. If your writing doesn’t connect with the readers, they’ll simply just skip to the next interesting headline they find online. How would you feel when you’ve spent hours researching, writing, and editing a blog that can be skipped in one click? As professional copywriters who have written dozens of blogs, we know how hard it can be to connect with strangers in a compelling way, and that’s why we’re sharing with you our ultimate guide in this blog for writing a blog that can keep readers hooked. Keep reading to learn our tips.

If you’re reading this sentence now, that’s one extra point for us! 🙂 

One study found that  43% of people admit to skimming blog posts. and 36% of readers prefer list-based headlines. However, don’t let these numbers trick you into thinking blogging is dead. Blogging is alive and incredibly valuable. These numbers mean that blogging is a bit more challenging than before. You need to exert a little extra effort to persuade people to read your content and keep them hooked. 

If you still don’t have a business blog, here are the benefits you’re missing: 

1. It helps drive traffic to your website. 
2. It helps convert traffic into leads.
3. It helps you better understand your persona.
4. It helps you humanize your brand when you share company news. 
5. It drives long-term results without any additional resource investment, especially for evergreen content. 
6. It helps you with link building which supports your website’s overall discoverability in search engines.
7. It helps you test out extensive campaigns before investing much money and time into their creation.

Are you still reading along? Congratulations! Next is the list of tips we promised you about. Now that you know how much blogging is important for your business and its effectiveness, you’re probably considering taking it more seriously if you’re not. However, if you’re a business owner and have no time or the skills to write a blog that’s compelling enough, Wright is a professional copywriting agency that can take away this hassle. Hiring a professional copywriting agency is the best choice you can make to dedicate more time to core business functions. 

Write a catchy title

One reason you clicked on this blog is its title. We were able to catch your attention as a reader through an enticing title. The famous saying “A book can be read from its cover” is specifically true here. No one would buy a book if the cover weren’t compelling enough to shout, “BUY ME!”. The same goes for blogs. If your title is weak, your blog is simply kept on the shelf. This is only one way to hook readers while they’re searching for the content they want. The next step is to keep them hooked on reading your blog.   

Write about trending topics

Readers are online searching for trending keywords and topics, so why don’t you take advantage of these trends in your blog posts? Write about things people are searching for. Give readers what they’re searching for on search engines. This not only helps keep your readers hooked but improves your SEO and gets you more exposure. 

Q: But what do I do when these trends are outside my niche or market? Smart question.

A: Find a creative way to connect the dots effectively and relate it to your niche or market!

Cut off unnecessary details

Keep your paragraphs short and straightforward. If your blog is too long, too formal, and complicated to read through, you are guaranteed to lose readers even if you’ve written an exceptionally valuable content in there. We live in times when everyone is always in a hurry and short on time, so readers only want what is relevant. Choose an interesting topic for your target, write what is helpful, and be precise.  

Also, avoid publishing a blog with spelling and grammatical mistakes and too much repetition, as this can negatively impact the flow of the reading process, and you may lose the reader’s attention. Proofreading your content, in addition to online grammar checkers, are a great help here.

Connect with your reader by asking questions

Questions interact with our brains differently compared to statements. They grab your attention and make you think of a potential answer. In order to ask questions that are relatable to your target, you must first understand their pain points, what they are looking for, and what tone they prefer to be connected with. Ask them questions that they want to be answered. 

For example, a skin and hair care business writes a blog to promote its hair loss treatment products, where they share tips and advice on how to treat this problem. They may ask questions like: “Are you suffering from hair loss and seeking treatment?” and follow their question with a solution. 

Make your post easy to read 

The visual of your blog post plays a vital role in hooking your readers. Be certain that no reader is willing to read one block of text. The white space in your post helps make it easier to go through. Use simple tricks to upgrade the format of your blog post, such as:

• Add subheadings where relevant and make sure they’re compelling.
• Use italics, bold script, and even bold italics. 
• Add numbered content and lists. 

Make the reader the focus of your content

One of the easiest tips to keep your readers hooked on your blog is to make them feel valued as they read through your content. When you direct your content to your readers, you are more likely to build a strong connection with them. Address your readers but don’t forget your personal touch by including your point of view. It is important to ensure a strong presence of you and your reader within your blog. Use “you” and “we” statements.  

If you reached the end of this blog post, this means we did well keeping you hooked and proves the effectiveness of our tips, win-win! Blogging is a FREE marketing tactic that you can utilize for your business and drive more traffic to your website. However, we know it might not be everybody’s game. What do you do? Outsource! 

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Wright agency is a growing leading company for Copywriting and Translation!Check out our website https://wright-me.com/ for more details about our services! If you find this content useful, you’ll love our Instagram account @wright.agency, where we share tips, advice, and much more!