Wright Agency

What does SEO mean? Why is SEO important for business? Where is SEO used?

We’ve all heard of SEO-friendly content, but what does it mean to use SEO? Is it an application business owners use? A website to visit that gives you insight into what audiences want to hear? Is that why SEO content gets more clicks?

No, SEO isn’t any of the above. It actually stands for Search Engine Optimization, meaning the process of making your online content more visible and reachable when clients look up products and services in your area of expertise on search engines (Google, Bing, etc.).

When you write your website copy, blog post, or anything going on the internet, do you ever think: will this reach people? Will anyone read it? Will anyone find it?

Web traffic and organic reach are all about search engine optimization, knowing how to get a higher search ranking on search engines so people can find you and what you’re offering.  

If you’re new here (inside the digital marketing world), we have some tips on how to get your content out there.

Why do you need SEO practices?

SEO is what lets people find you; it’s what drives digital traffic and clients with the intent of buying products or services. Considering Google manages 5.6 billion searches per day, there seems to be ample opportunity to get your business out there.

The higher the search engine ranking, the higher the likelihood clients will find their answers on your website and in your offerings, giving you a competitive advantage over your competitors and increased revenue. 

Saramin, a big job platform in Korea, increased its organic traffic by 102% by investing in SEO and learning how Google as a search engine works and identifies the content on your website.

But how should you position your site and content to reach a higher ranking? 

How to improve your SEO ranking?

Let’s get into it, how to build good SEO practices to increase web traffic:

1. Keyword Research

Identify the keywords your audience uses when searching for your services or products: what questions are they asking? What words are they using to ask? What kind of language? 

You can also use Google’s Keyword Planner to help choose which keywords need to be used in your copy! 

2. Headings and Subheadings

Once you have your keywords, it’s time to use them in your title, headings, and subheadings. Including them in your URL is helpful too.

When writing headings and titles, remember to keep it simple and accurate to the content you’re providing.  Try using the words “how to”, “the best”,  and other emotional modifiers that can generate more traffic.

3. Use Alt-Tags

To let the search engines know you’re here, use alt-tags that allow them to locate your page. When adding a visual component to your writing (a video, an image), add alt-text that describes your media and use it to your advantage.

4. Structure your URLs

Shorten your URL and try to avoid using words like “a”, “but” and, “or” in them to make your URLs simpler. You can start using lowercase letters in your URL, so it doesn’t redirect your clients someplace else, and remove words that aren’t imperative to the content inside: three to five words are where it’s at.

Once you’ve restructured your URLs and made them more descriptive of your content, search engines will find it easier to find what you’re all about!

5. Content Quality

No amount of SEO-friendly content will make up for the quality of your copy:  you need to understand your audience and know what they’re interested in, what kind of content they’re looking for and what they’re looking for from you. 

Original and authentic ideas are as essential as any SEO practice, but if you don’t feel up for the task, you can always contact us for our copywriting services!

Wright agency is a growing leading company for Copywriting and Translation!Check out our website https://wright-me.com/ for more details about our services! If you find this content useful, you’ll love our Instagram account @wright.agency, where we will be sharing tips, advice, and much more!