Wright Agency

Including a variety of content types in your strategy will help you reach a larger audience and expand your brand across several platforms. This blog article will discuss several forms of material and how to use them.

One size does not fit all when it comes to copywriting for diverse media. It’s simple to compose a blog article and then copy and paste your favorite portions into other platforms, but this method is less productive than you might believe. Emails, social media postings, and full-length articles all serve various goals and are read by different audiences, so learning how to write for each channel can be beneficial.

The following are the most popular formats: 

• Articles
• Website copy
• Email newsletters
• Blogs

These various content formats can reach potential consumers at various phases of the sales funnel, therefore their goal is to get that individual closer to the end goal: sealing the deal (or, in the case of repeat customers, making a subsequent sale). Each of these content formats necessitates a unique set of skills from the writer, but some general guidelines apply to all sorts of material.

It takes work to adjust your writing for different platforms, but it results in much more interesting material – whether on social media, in an email, or through any other route. It’s the most effective approach to get the most out of any piece of writing, from full-length articles to tweets. After all, when you just have 240 characters to make your argument, you’ll need to word it differently than when you have boundless room – and making the most of the time you have with your audience is always excellent practice.

So how to write for each platform? Wright has the answer!

And if you’re a business owner that struggles with creating copy for different platforms, outsourcing is your way out of this responsibility. Hire a professional copywriter that is able to understand your buyer persona, create engaging copy, and your product/service and produce quality content. Wright is a copywriting agency that can take the hassle away from you and allow you to focus on essential business tasks. 

What are you aiming to deliver? 

Before you start writing content, ask yourself, “What is the most important idea that my audience needs to know?” The information you communicate must be valuable to your audience and feel natural to your brand. It should be intellectual and profound. The text must contain some uniqueness and your own thoughts. 

Whether you’re writing a blog post or creating a video, any piece of material should provoke constructive thoughts and even actions in readers while also assisting them in developing a point of view. A reader must clearly comprehend what you’re trying to communicate and on what you base your arguments on. They must be aware of your stance on a certain issue.

In other words, how do you want your audience to think, feel, and act? Before you begin working on material, define its goal to guide your ideas and writing.  Do you want others to accept your concept? Obtain a tool you mentioned to them? Or perhaps you can address their problem with your solution? Depending on your goals, you should select the type of information that will best assist you reach them. 

How to Write for a Variety of Channels and Platforms

Writing a blog or an article

Full-length articles do not need to be formal, but they should be professional. It’s critical to strike a balance between being informative and authoritative and sounding condescending. Contractions can nearly always be used — check with your publisher or company’s style guide to be sure — but exclamation marks should be avoided unless in quotes. Choose a topic, conduct research, make an outline, and begin writing. Some authors believe that leaving the introduction till the last is beneficial because you will be the most knowledgeable about your topic after the body of your piece is completed. 

Here are some writing suggestions to help you write an SEO-friendly article: 

• Examine the use of keywords. Make good use of keywords in the text, H1 header, meta title, meta description, and subheadings.
• Make certain that the title is perfectly optimized. You want the headline to be appealing and informative to the reader, while also meeting search engine requirements. 
• Examine the meta description for optimization. Make your piece stand out by explaining its benefits. 
• Make sure your introduction is captivating. In the introduction, get them “hooked” by addressing their emotions and using other successful approaches.
• Check that the copy is easy to read. A decent H2, H3, and H4 structure, skimmable headlines that inform without reading, and clear and informative copy are all characteristics of a readable copy.
• Examine the links to on- and off-site resources. Link to trustworthy external material and internal content that takes users through their customer journey to increase trust in your text. 

Writing social media copy

Writing on social media is more relaxed and playful than writing for long-form work. You can flout grammar rules, use exclamation marks, and have fun. The purpose of social media is to capture a viewer’s attention in a fraction of a second because else, they will scroll right past your message.

Here are some pointers:

• On social media, shorter is nearly always better. Be succinct. Long rants are never well accepted. Burying the lead or call-to-action rarely works in your favor. Some social media networks have loose character limits, so don’t use that as an excuse to go on and on in your posts.
• Proofread again and again! Spend an additional five minutes spellchecking your material before pressing the publish button.
• Visual content is essential, and happily, social media lends itself quite well to this. Across all major social networks, visual content receives more engagement than text-only information. 
• Make use of simple language and brief sentences. Try it on your niece, mother, or a friend to see if they catch the message.

Email marketing copywriting

Emails are classified into two types: email newsletters and marketing emails. Newsletters are part of a protracted content marketing game in which you build your subscribers’ trust and enjoyment of your tales and material so that they finally buy your product, join up for your service, or visit your business. Marketing emails, on the other hand, are always concentrated on a single CTA — for example, a reminder of an approaching sale, a customer’s reward points level, or an email displaying a brand-new product. 

Here are some pointers on how to write great emails:

• The title grabs the reader’s attention. Your topic line should be memorable. It’s fantastic if you can include some levity, but make sure the headline is clear. The user must comprehend the nature of the email.
• Write about the possible benefit to users, not your company. Choose wording like “you can get” over “we offer,” and consider how the user will benefit if they perform the action you are requesting. For example, if you sell multicookers, the consumer benefit is not buying the device, but having more time to do other things.
• Make it clear what you’re proposing. This is true for both text and visual design. The CTA button should be the most visible and appealing element on the website, and the content should summarize the key point from the first or second paragraph. Remember that you don’t have much time to capture the reader’s attention, so be succinct.

Website copy

Your website is the heart of your content since it contains all of the vital information your company needs to advertise in order to establish an online presence. Your website is the public face of your business or product/service. Let’s start with the fundamentals. For an audience to visit your website, your material should be capable of appearing on the first pages of search engines when they search for the product/service you provide. Website content should be SEO-friendly while also meeting the expectations of the reader.

Here are some of our best writing strategies to assist you persuade users to take action (such as purchasing something, subscribing to your blog, or joining your mailing list):

• Assist readers with their navigation. Add connections to what you offer and explain what readers who are unfamiliar with your brand can get from connecting with you. 
• Communicate with your readers like you would with a friend. To sound less official, use direct addressing (“you,” “I,” and “we”) and sentence structure (“You can order our services” rather than “Our services can be ordered”). 
• Speak in simple language. Replace professional jargon with simpler alternatives, and explain what you offer in plain English.
• Show that the CTA is worthwhile. Back up any claims you make about your products or services with success stories, actual research data, customer testimonials, a biography of a relevant expert, or collaborations. 

Practicing writing for several media is an excellent approach to improving your copywriting skills. 

Each platform and channel has its own quirks, so tailor your content to each to better engage your consumers and expand the reach of your material, and assess performance to determine where you can improve.