Every day, the average subscriber receives approximately 40 emails. Email saturation is a real thing, which is why it’s critical to craft subject lines that stand out from the mass. Here are  5 hacks to craft the perfect email subject line!

In general, your email subject lines is the 65 characters, or 5-9 words that pop up when someone receives an email. The subject line of your emails is undoubtedly the most crucial component. After all, the subject line is what subscribers see in their inbox and affects whether or not they open your email. This one line of text can often determine whether an email is opened or discarded, so make sure it’s optimized for your target audience.

Consider your own email inbox. You most likely receive dozens of marketing emails from some of your favorite companies. Because you can’t possible read them all, emails with the most intriguing subject lines are more likely to be opened and read. That is why it is critical to write subject lines that are interesting enough to entice visitors to click through.

While they may appear to be a minor component of your message, they are one of the first impressions you make on your email readers. They’re also a marketer’s ticket to stand out in a congested inbox. Whether you’re informing readers about your newest product line or sending discounts for a seasonal sale, your subject line is what draws them in.

Email subject lines can have different tones including:

• Informational: Those who are busy and organized thrive on efficiency. Because time is always an asset for these readers, you must be clear and concise in your subject lines.
• Questions: Using a question in your subject line will instantly attract readers and start a conversation.
• Personalized: Using a tailored approach to your subject lines might assist captivate an audience right away. 
• How-to: The how-to subject line provides information on the unique benefit that readers will discover when they open your email.
• Scarcity, or FOMO: Which is the human fear of losing out on anything. As a result, email subject lines that threaten scarcity (hurry, before it’s too late!) perform well.
• Lists: Lists give content in a concise, snackable format that piques the reader’s interest. 
• Trends: Most people want to be “in the know” about the current trends, whether you’re offering fashion, cuisine, technology, or services.
• Statistics: Using a simple statistic in your subject line provides simple information while also piqueing curiosity.
• Exclusives and sneak peaks: If you have a good opportunity, providing exclusives and sneak peeks in your subject line is a sure-fire approach to enhance your open rates.

Your email’s subject line is just as crucial as its content. It’s the first step toward getting your email subscribers to open and read your messages. Consider it the hook that moves people one step closer to making a purchase from your store.

If this sounds like too much time and effort to you, you’re absolutely right. Wright is a copywriting agency that can take the hassle away from you and allow you to focus on essential business tasks. Hiring a professional copywriter can help you increase business conversions and email open rates through smart, dedicated and directed content.

Continue reading for tried-and-true advice on how to improve your subject lines and increase email interaction.

What creates an effective email subject line?

Urgency

Generating a sense of urgency is an effective technique to motivate others to act. You can achieve a similar effect by strategically structuring your topic lines.

Curiosity

Subject lines can sometimes be effective because they convey the message “You will benefit from opening this email.” These can result in a greater open rate because they necessitate opening the email to obtain more information.

Personalization

Because no two email subscribers are the same, the emails you send to them should not be either. So, when you provide them stuff, tailor it to the individual on occasion.

Timeliness and relevance

When your reader joins an email list, it’s usually because we want to be updated or learn more about a specific issue (more on that later).

Interesting content

At the risk of seeming repetitive, here’s another instance where curiosity comes into play. Your audience is likely to become attracted and want to learn more if you start your email subject line with a fascinating allusion to a story that can only be read if opened or clicked.

Here are 5 hacks for perfect email subject lines:

1- Keep it brief and to the point.

Email subject lines that are too long will be cut off, especially on mobile devices. With up to 46% of email opens occurring on mobile, we recommend using subject lines of less than 50 characters to ensure that people scanning your emails read the whole message. If you’re having trouble keeping your subject lines short, consider which terms are less important and where you may cut a superfluous element. For example, if you’re emailing an order confirmation, wouldn’t “Your order is being processed” appear more professional than “Order #9435893458358 is being processed”?

2- Make use of personalisation tokens.

Adding personalisation tokens in the subject line, such as name or region, creates a sense of rapport, especially when it’s a name. Everyone enjoys hearing their own name. It also increases the clickthrough rate: In reality, studies have shown that emails with the recipient’s first name in the subject line have higher click-through rates than ones without. If you can’t (or don’t want to) use personalisation tokens in the subject line, use “you” or “your” to sound like you’re speaking directly to them.

3- Segment your receipients

While email blasts to your entire list may be useful and beneficial to some, they may not be to others– and may cause confusion or dissatisfaction. When I’m a vegetarian, why would I care if someone sends me top nearby steakhouses? Customize the experience based on previous activities your clients have performed, such as which forms they have filled out, which sectors they are in, and what their personal preferences are. List segmentation is a technique used in email marketing to customise your subscribers’ experiences.

4- Utilise simple wording.

People read their inboxes rapidly, therefore the more clear and brief your subject line is, the better. Unless you’re looking for an elusive subject tone to entice your recipients, it’s usually best to be brief rather than elaborate and flowery wording. Consider how your email will help your receivers while writing a short subject line. You’ll want to emphasize that benefit. You can also employ action-oriented verbs, which are far more appealing and clickable by including a dynamic verb at the opening.

5- Make use of numbers.

Many organizations send emails with ambiguous subject lines, which is why employing statistics and numbers is an excellent approach to get your emails seen, display a clear and plain message about your offer, and set the correct expectations. Using numbers in your subject line is an excellent email marketing best practice, just as using them in blog titles. You may use numbers to relate to the title of your listicle, the page length of an offer, a specific discount, or the numerical benefit of a certain resource you’re providing — for example, “Join over 750 people at this event!”

Finally, while looking for examples of killer email subject lines, start with your own inbox and locate the emails and brands that you always want to hear from. There are definitely some recommended practices to remember from there.

---

Wright agency is a growing leading company for Copywriting and Translation!Check out our website https://wright-me.com/ for more details about our services! If you find this content useful, you’ll love our Instagram account @wright.agency, where we share tips, advice, and much more!